Bonnaroo Festival Campaign 

The Brief: Create a poster-driven campaign for the Bonnaroo Music & Arts Festival.

Insight: Festivals are about collective energy. Thousands of people coming together create a shared, living experience.

The Idea: People morph together into strange characters, silhouettes, and fragments that form one living organism. This visual shows festivalgoers coming alive together.

Role: Art Director & Designer

Poster Design

This festival poster is inspired by the idea of a collective organism, where individual figures morph together into one psychedelic form, capturing the shared energy of the crowd.

Instagram Story Promotional Video

Front & back of festival postcards

Bonnaroo Merchandise & Campaign Elements:

T-shirts & Wristbands

Stickers!!