Where life takes you, ChapStick follows.

The Client: ChapStick

The Problem: The lip balm aisle is oversaturated. Everyone has options. But no one feels iconic anymore.

The Insight: Life is messy, unpredictable, and rarely goes as planned. ChapStick is the one thing people always reach for when it does.

The Idea: Position ChapStick as a constant. No matter where life takes you (emotionally, physically, or socially) ,ChapStick follows.

My Role: Art Director & Designer

ChapStick is with you everywhere, and our campaign meets you up close. Placed in buses, bus stops, and college campuses, the ads are intimate, personal, and impossible to miss.

Chapstick x        STRAVa

A 5K ChapStick course on STRAVA rewards runners with limited-edition ChapSticks and water bottles—turning movement into habit.

Why STRAVA:
A community-driven running platform across generations, built for routine, sharing, and consistency.

Branded Chapstick X STRAVA Merch