HERMÉS x Crayola Campaign2-day workshop with UO alumni Sarah Sharp and Tin Mai (’15)
The Brief: Crayola wants to step into the fashion space with a brand partnership
Creative Directors: Sylvie Rokoff and Ruby Joyce
Insight: Crayola is famous for helping kids get creative. When people think of Crayola, they think of their childhood art.
The Idea: Personal childhood art will juxtapose high fashion to create unexpected authenticity.
Taking art off the fridge, Crayola partners with HERMÉS to transform childhood drawings into customizable silk scarves, redefining luxury as personal, not just symbolic.
Introducing… HERMÉS x Crayola: Off the Fridge
Vogue spotlights celebrities tracing their creative journey from childhood doodles to lasting careers, revealing how early imagination shapes artistic identity.
Vogue Feature
With the Show Don’t Tell collection, Crayola turns children’s drawings into heartfelt Mother’s Day gifts. From mugs to totes to framed art, these keepsakes let kids show their love in the most personal way.
Show Don’t Tell: For Mom
Runway
Crayola inspired Hermès scarves debut on the runway, styled beyond tradition. Tied to bags, worn as tops, and layered over tailored looks, they show how personal expression belongs in high fashion.
Street Style
Fashion icons like Emma Chamberlain, Taylor Russell, and Addison Rae wear custom scarves made from their own childhood drawings, proving that luxury can be playful, personal, and nostalgic.
How It Shows Up
