2-day workshop with UO alumni Sarah Sharp and Tin Mai (’15)

The Brief: Crayola wants to step into the fashion space with a brand partnership

Creative Directors: Sylvie Rokoff and Ruby Joyce

Insight: Crayola is famous for helping kids get creative. When people think of Crayola, they think of their childhood art.

The Idea: Personal childhood art will juxtapose high fashion to create unexpected authenticity.