Your phone is not a superhero.

The Brief: Reposition OtterBox as the go-to phone case for outdoor adventurers.

My role: Art Director, Strategist, Copywriter, & Designer.

Insight: Adventure seekers want to capture and share their experiences, but extreme conditions put their phones at risk.

Idea: A superhero-themed campaign showing OtterBox as the ultimate sidekick—built to protect through every challenge.

My Process